Two weeks ago, on October 8th, I seized the opportunity (made possible through Seedcamp) to visit ThoughtWorks in London and talk about Platogo with two of their user experience experts. Over the course of the four hour session, we looked at the aspects and processes of our website in order to determine its strengths and weaknesses.
The overall conclusion was that we're on the right path and that we do a lot of things right. But, of course, when you look a little closer, there's always room for improvement. The most important issue we found was that our website doesn't properly sell our USP (i.e. that users can create levels in every Platogo game and also connect with their friends): it's not yet clear enough that Platogo is about users creating levels for users.
We'll therefore be taking prompt action in these areas: we'll soon be adding a dedicated 'Create' page that contains all relevant information and guides, and we're also working on ways to make creating levels much more accessible.
Another important issue is to enhance the feeling that users are really playing with their friends, which is the key to getting the viral loop going. We're therefore improving our 'Community' page, working on a closer integration with Facebook, and looking into integration with other social networks.
In addition to feedback on the website, I got suggestions for improving our 'Join' and 'Sign In' processes, and lots of other details that will help us improve our conversion rates. I also got many useful tips and tricks for usability testing, as well as tools that we might use.
All in all, the session at ThoughtWorks was extremely valuable and well worth the journey to London.